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In this guide12 sections
- The short answer
- 31 December 2026: the fireworks, the tickets and the rules
- Staying south of the river: the South Bank and Waterloo
- Staying north of the river: the Strand and Covent Garden
- The City and Tower Bridge: lower prices, a Tube ride home
- South Kensington: the quiet street to come back to
- Getting around on the night
- London’s hotel tax: 20% VAT, and no city tax yet
- How to book New Year’s Eve in London
- All 12 at a glance
- Before you go
- Frequently asked questions
London’s New Year’s Eve fireworks are not like Times Square’s: they are ticketed, and you cannot watch from the riverside viewing areas without one. The Mayor of London’s page says tickets cost between £20 and £55, are sold only through Ticketmaster and sell out quickly. That changes how you choose a hotel, because the ticket fixes which side of the Thames you will be on, and the bridges are closed before and after the show. London hotels carry no city tax; the 20% VAT is already in the price.
This guide covers what the Mayor’s office has published for Thursday 31 December 2026, four areas matched to the viewing areas and the trip home, 12 hotels, and the terms that catch people out. For the rest of your trip, where to stay in London covers five areas and 12 hotels, six of which also appear here. The hotels are researched picks, chosen for location, what each property publishes and consistent guest feedback, and each was checked as operating in October 2026. No hotel pays to appear here.
The short answer
| If you want… | Stay in | Why |
|---|---|---|
| a bed beside the south-bank viewing areas, or a room sold with a view | The South Bank and Waterloo | Waterloo and Southwark are the stations for the pink, green, white and orange gates, and one hotel sells a New Year’s Eve view package |
| to finish on the north bank, near the blue and red gates | The Strand and Covent Garden | Embankment, Charing Cross and Holborn are the stations for those gates, with the West End at the door |
| lower prices and a Tube ride home | The City and Tower Bridge | Two hotels east of the viewing areas, outside the closed streets |
| a quiet street to come back to | South Kensington | A residential base on the District, Circle and Piccadilly lines |
Not sure which area? Rank these areas for your trip: pick what matters and see the reasons.
31 December 2026: the fireworks, the tickets and the rules
The Mayor’s listing gives the event as running from 8pm on Thursday 31 December to 12:30am on Friday 1 January, with entry to every viewing area from 8pm to 10:30pm. The show begins with Big Ben’s bongs and ends with a singalong of Auld Lang Syne, and around 100,000 people attend.
On 28 October the Mayor’s page described the first of two batches of tickets as on sale now, and did not say they had sold out; we could not check live availability on Ticketmaster. It says to keep checking for the second batch’s release date, which it had not given. For comparison, last year’s final batch went on sale on 24 November 2025. Tickets are limited to four per buyer, and the Mayor’s office says tickets bought anywhere other than Ticketmaster will not be valid.
| Area | Where | Side of the river | View | Gate and station | Full price (Londoners) |
|---|---|---|---|---|---|
| Blue | Victoria Embankment, Westminster Bridge to Golden Jubilee Footbridge | North | Head-on, opposite the London Eye | Gate 1 (Victoria) or 2 (Charing Cross, Embankment) | £55 (£35) |
| Red | Victoria Embankment, Golden Jubilee Footbridge to Temple Avenue | North | Side view | Gate 4 (Holborn) or 5 (Blackfriars) | £40 (£20) |
| Pink | Waterloo Bridge only | South | Side view of the London Eye | Gate 6 (Southwark) | £55 (£35) |
| Green | Behind the London Eye | South | Up close | Gate 7 (Waterloo) | £40 (£20) |
| White | Westminster Bridge only | South | Side view | Gate 8 (Waterloo) | £55 (£35) |
| Orange (accessible) | Albert Embankment, by St Thomas’ Hospital | South | Partial side view | Gate 9 (Waterloo) | £40 (£20) |
Prices include VAT and exclude a small booking fee, and are the same as last year. A London postcode, checked against the card’s billing address, takes £20 off each ticket.
The rules decide where you sleep. Each area has its own numbered gate, and you cannot move between areas on the night, so friends must book the same one. The Mayor’s page says Westminster Bridge, the Golden Jubilee Footbridge, Lambeth Bridge, Blackfriars Bridge and Waterloo Bridge cannot be used before or after the event, and that stations will be very busy when it ends. Vehicles, bikes included, are restricted from 2pm on 31 December until around 6am on 1 January. Photo ID matching the main buyer’s name may be needed, refunds are not available, tickets can be resold at face value only through Ticketmaster, and the event is not suitable for young children (under-16s must be with an adult, and everyone needs a ticket). Only the orange area has seating.
If you have no ticket, the Mayor’s page points to other events listed on Visit London. Last year TfL asked people not to travel to the Victoria Embankment area without one, and pointed to BBC One as the way to watch.
Staying south of the river: the South Bank and Waterloo
If your ticket is pink, green, white or orange, you will enter from the south bank, through Southwark or Waterloo, and a hotel here is the shortest walk to your gate. It is also where you finish, because the bridges stay shut. Expect the streets around the London Eye and County Hall to be restricted, and ask the hotel in writing how guests are let through; none of the hotels below publishes that.
Where to stay on the South Bank
How the hotel links work: a hotel’s name goes to its own website. “Check rates” opens it on Booking.com through our partner Stay22, which pays us a commission if you book, at no extra cost to you.
- Sea Containers London, splurge. At 20 Upper Ground, with 354 rooms, Thames Suites, Gordon Ramsay at Sea Containers, the 12th Knot rooftop bar and the agua Spa. For 31 December to 1 January it sells The Ultimate New Year’s Eve View: Superior and Studio rooms with what the hotel calls a guaranteed view of the fireworks from the room, champagne and canapés before midnight, and breakfast on New Year’s Day. Choose it to watch from a room. Watch out: the package needs full prepayment and is non-refundable. Check rates on Booking.com →
- The Hoxton, Southwark, comfortable. At 40 Blackfriars Road, with 192 rooms and the Seabird rooftop restaurant. Its own page puts Southwark Tube, the station for the pink gate, a two-minute walk away, with Blackfriars Tube five minutes and Waterloo and London Bridge ten. Booked direct, it offers free early check-in and late check-out with Flexy Time and free cancellation until 2pm the day before arrival. Choose it for the Southwark gate and flexible terms. Watch out: its page does not mention New Year’s Eve, so confirm the terms for 31 December. Check rates on Booking.com →
- citizenM London Bankside, good value. On Lavington Street, with citizenM’s design of an XL king bed, a wall-to-wall window and a power shower in every room, built for up to two adults, and canteenM open all day and night. It is now booked through Marriott. Choose it for Bankside at a modest price. Watch out: every room is for two adults at most, so it does not suit families, and its site publishes no New Year’s Eve terms. Check rates on Booking.com →
- Premier Inn London County Hall, budget. Inside the Grade II listed County Hall, right next to the South Bank and the London Eye, with double rooms that have a king-size bed and a powerful shower. Choose it to be beside the green and white gates for the least money. Watch out: it is beside the London Eye, so expect restrictions around it, and there is no on-site parking. Check rates on Booking.com →
Staying north of the river: the Strand and Covent Garden
The blue and red gates are on the north bank, at Victoria, Charing Cross, Embankment, Holborn and Blackfriars, and the Strand runs between them and Covent Garden. A hotel here puts the West End’s restaurants and bars at your door for the hours before the gates open. The Mayor’s page restricts vehicles from 2pm on the day, so expect the Embankment end of the Strand to be hard to reach by car or taxi.
Where to stay on the Strand and in Covent Garden
- The Savoy, splurge. On the Strand, on a private road called Savoy Court, beside the Thames since 1889, with rooms and suites that the hotel says include many with Thames or skyline views. For New Year’s Eve it advertises a gala with a champagne reception and five-course dinner, or a menu in its Gallery restaurant. Choose it for the grand option. Watch out: only some rooms look at the river, so ask for one by name, and its site publishes no minimum stay for 31 December. Check rates on Booking.com →
- One Aldwych, splurge. At 1 Aldwych, Covent Garden, with Superior and Deluxe Bedrooms, twelve suites and a health club. Its New Year’s Eve package covers an overnight stay for two, a New Year’s Eve experience in the Lobby Bar with Champagne Bollinger Rosé and live music, breakfast and a guaranteed late check-out until 1pm. Choose it for a package with flexible cancellation: free up to 24 hours before arrival, then the first night is charged. Watch out: the package is for two, subject to availability, and its site does not promise a view of the fireworks. Check rates on Booking.com →
- Strand Palace Hotel, comfortable. On the Strand since 1909, renovated in 2019, with rooms from Classic Singles to Deluxe Studio Kings, the Gin Palace cocktail bar and room service from noon to 11pm. Choose it for a large hotel between Trafalgar Square and Covent Garden. Watch out: it is cashless, and its site publishes no New Year’s Eve terms. Check rates on Booking.com →
- hub by Premier Inn London Covent Garden, budget. In Theatreland, a few minutes from the piazza, with Standard rooms of 11 sq m that hold a double bed, underbed storage, touchscreen controls and a slide-out desk. Choose it for the West End at the lowest price here. Watch out: the rooms are compact, and the hotel says they offer about half the space of a standard Premier Inn room.
The City and Tower Bridge: lower prices, a Tube ride home
East of the viewing areas, the City and Tower Bridge sit outside the closed streets. You trade a walk to the gate for a Tube ride, and Tower Hill is on the District and Circle lines, which also serve Blackfriars and Embankment, the stations the Mayor’s page names for the red and blue gates (check the journey on TfL’s planner, and expect crowding).
Where to stay in the City and Tower Bridge
- Leonardo Royal Hotel London Tower Bridge, comfortable. At 45 Prescot Street, with 370 rooms that the hotel describes as having floor-to-ceiling windows, views of the city and a free late check-out on request and subject to availability. It puts itself 15 minutes’ walk from the Tower of London. Choose it for a large, modern hotel outside the closures. Watch out: it is the farthest hotel here from the viewing areas, and its site publishes no New Year’s Eve terms. Check rates on Booking.com →
- Premier Inn London City (Tower Hill), budget. In the business district near Tower Bridge, with Tower Gateway station on its doorstep and Liverpool Street ten minutes’ walk away, by the hotel’s own account. Rooms have a king-size bed, blackout curtains and a powerful shower. Choose it for the lowest price outside the closures. Watch out: there is no on-site parking, and you will take the Tube to your gate.
South Kensington: the quiet street to come back to
South Kensington is the quiet option: white stucco streets, the museums and Hyde Park nearby, and a station on the District, Circle and Piccadilly lines. It is a ride from the river, so it suits ticket-holders who would rather sleep somewhere calm. Plan the journey back with care, because TfL said last year that central stations might close at short notice.
Where to stay in South Kensington
- The Ampersand Hotel, comfortable. At 10 Harrington Road, with rooms themed by type, from astronomy in the Singles and Small Doubles to birds in the Deluxe Rooms, and the Apero restaurant beneath Victorian cellar arches. Choose it for a design hotel on a calm street. Watch out: the hotel calls its Single and Small Double rooms intimate, and its site publishes no New Year’s Eve terms. Check rates on Booking.com →
- The Kensington, splurge. A five-star hotel at 109-113 Queen’s Gate, moments from the Royal Albert Hall, the V&A, Kensington Gardens and Harrods, with open-fire drawing rooms and the K Bar. Choose it for a townhouse-style stay away from the crowds. Watch out: the entry rooms are Cosy rooms, and its site publishes no minimum stay or New Year’s Eve terms. Check rates on Booking.com →
Getting around on the night
- TfL had not published its 2026 plan when we checked. The latest is last year’s, from a TfL release of 2 December 2025, and we label it as such. Check tfl.gov.uk before you go.
- Last year, services ran all night, with exceptions. TfL said services would run all night on New Year’s Eve apart from planned closures, but that some central stations might close at short notice or at busy times to prevent overcrowding, and that some central buses would be diverted from about midday. The release did not mention free travel, so do not assume it.
- Last year, some bridges closed to pedestrians and some Santander Cycles docking stations were unavailable.
- Choose your side before you buy. The Mayor’s page says stations will be very busy when the event ends and to pick the side of the river you want to be on afterwards.
- For fares and the airports, see where to stay in London.
London’s hotel tax: 20% VAT, and no city tax yet
| Charge | Rate in 2026 |
|---|---|
| VAT on a hotel room | 20%, the UK’s standard rate |
| City or tourist tax | None |
UK room prices normally include VAT, so compare totals rather than headline rates; One Aldwych states that its rates are inclusive of VAT. To see how much of a price is VAT, take one-sixth of it: on a £250 room that is £41.67 (our arithmetic from the 20% rate). On 10 September 2026 the government said it will give mayors in England the power to charge an overnight visitor levy as a percentage of the cost of accommodation; no levy has been set for London, so none is charged in 2026.
How to book New Year’s Eve in London
- Buy the ticket first, then pick the hotel. The gate and the side of the river come from the ticket, and the Mayor’s page says tickets sell out quickly. Buy only through Ticketmaster.
- Read the cancellation terms before you pay. Sea Containers’ New Year’s Eve View package is non-cancellable and non-refundable, with full prepayment. One Aldwych’s package is fully flexible until 24 hours before arrival. The Hoxton, Southwark offers free cancellation until 2pm the day before on direct bookings.
- Ask about minimum stays and the closures. Apart from the packages above, none of the hotels here publishes a New Year’s Eve minimum or says how guests get through the closed streets that we found, so ask.
- Book as early as your plans allow. We cannot tell you when each hotel sells out.
- Compare totals. Our hotel booking sites compared goes through where to book, and hotel taxes around the world sets London beside other cities.
All 12 at a glance
| Hotel | Area | Tier | Best for | Watch out for |
|---|---|---|---|---|
| Sea Containers London | South Bank | Splurge | A room sold with a fireworks view | Non-refundable package |
| The Hoxton, Southwark | South Bank | Comfortable | The Southwark gate, flexible terms | Holiday terms unstated |
| citizenM London Bankside | Bankside | Good value | Bankside for less | Two adults per room |
| Premier Inn London County Hall | Waterloo | Budget | The green and white gates | Restrictions around it |
| The Savoy | Strand | Splurge | The grand option | Only some rooms see the river |
| One Aldwych | Covent Garden | Splurge | A package with flexible cancellation | Package is for two |
| Strand Palace Hotel | Strand | Comfortable | A large hotel by Covent Garden | No published NYE terms |
| hub by Premier Inn London Covent Garden | Covent Garden | Budget | The West End for less | Compact rooms |
| Leonardo Royal Hotel London Tower Bridge | City and Tower Bridge | Comfortable | A large hotel outside the closures | The longest trip to the gates |
| Premier Inn London City (Tower Hill) | City and Tower Bridge | Budget | The lowest price outside the closures | A Tube ride to your gate |
| The Ampersand Hotel | South Kensington | Comfortable | A calm street | Small Single and Double rooms |
| The Kensington | South Kensington | Splurge | A townhouse-style stay | Cosy entry rooms |
Before you go
- Check whether you need an ETA. If you are from Europe, the USA, Australia, Canada or certain other countries, you usually need an electronic travel authorisation rather than a visa. It costs £20 on GOV.UK, lets you travel for up to six months, and each traveller needs one, children included; British and Irish passport holders do not. An ETA does not guarantee entry, and GOV.UK warns that other websites may charge more.
- Before you fly, sort out mobile data (the best eSIM for Europe; check that the UK is included) and cover (the best travel insurance). For more hotels across the city, see where to stay in London.
- Another New Year’s Eve? See where to stay in New York for New Year’s Eve and where to stay in Sydney for New Year’s Eve.
Frequently asked questions
Are London's New Year's Eve fireworks free in 2026?
No. The Mayor of London's fireworks on 31 December 2026 are ticketed, and people without a ticket will not be allowed into the viewing areas. Tickets cost £55 or £40 (£35 or £20 for Londoners, depending on the viewing area), include VAT and exclude a small booking fee, and are sold only through Ticketmaster.
Are tickets for the London New Year's Eve fireworks still available?
On 28 October 2026 the Mayor's page described the first of two batches as on sale now and did not say it had sold out, but it warns that tickets sell out quickly. We could not check live availability on Ticketmaster. The second batch had no release date yet; last year's final batch went on sale on 24 November 2025.
Where is the best place to stay for the London fireworks?
It depends on your ticket. The pink, green, white and orange gates are on the south bank, reached through Southwark and Waterloo, so the South Bank and Waterloo suits them. The blue and red gates are on the north bank, near Victoria, Charing Cross, Embankment, Holborn and Blackfriars, so the Strand and Covent Garden suits those. The bridges are closed before and after the show, and you cannot move between areas on the night.
Is the Tube running on New Year's Eve in London?
TfL had not published its 2026 plan when we checked. Last year's release said services would run all night apart from planned closures, but that some central stations might close at short notice or at busy times to prevent overcrowding, and that some central buses would be diverted from about midday. It did not mention free travel.
Does London have a tourist tax on hotels?
No. There is no city tax; hotel rooms carry VAT at 20%, which is normally included in the price. On 10 September 2026 the government said it will give mayors in England the power to charge an overnight visitor levy as a percentage of the cost of accommodation, but no levy has been set for London.
Do I need an ETA to visit London?
If you are from Europe, the USA, Australia, Canada or certain other countries, you usually need an electronic travel authorisation rather than a visa. It costs £20, lets you travel for up to six months, and each traveller needs one, children included. British and Irish passport holders do not need one, and an ETA does not guarantee entry.
Sources & further reading
- Mayor of London: London New Year’s Eve 2026 (tickets, viewing areas, rules)
- Mayor of London: tickets for the New Year’s Eve fireworks go on sale next week (16 October 2026)
- Mayor of London: final tickets go on sale Monday (18 November 2025, last year’s)
- TfL: festive travel release, 2 December 2025 (last year’s)
- TfL: major works and events
- GOV.UK: VAT rates
- GOV.UK: local leaders handed powers to drive investment in communities, 10 September 2026
- GOV.UK: get an electronic travel authorisation (ETA)
- Sea Containers London: The Ultimate New Year’s Eve View
- One Aldwych: Ring in the New Year
- The Savoy: festive season
- The Hoxton, Southwark
- Official websites of each hotel named above, checked in October 2026
Dates, rules, rates and hotel terms change, and TfL’s 2026 New Year’s Eve plan was not yet published when we checked; where we describe last year’s arrangements we say so. Every hotel detail here was checked in October 2026; confirm minimum stays, rates and cancellation terms with the hotel before booking. These are researched picks, not reviews. An ETA does not guarantee entry to the UK. This article contains affiliate links: hotel rates on Booking.com and other booking sites through Stay22, and tours, transfers and eSIMs through our partners; if you book through them we may earn a commission at no extra cost to you. No hotel pays to be included.
Keep reading on Gently Yonder
- Where to Stay in London Five areas, 12 hotels, and London's 20% VAT on rooms, with no city tax yet.
- Where to Stay in New York Four areas, 12 hotels, the Ball Drop closures, one hotel's 3 to 4 night minimum and the 14.75% tax.
- Where to Stay in Sydney for New Year's Eve The 2026 timetable, the vantage points and their ticket dates, four areas and 12 hotels, and the minimum stays to watch for.
- Hotel Taxes Around the World (2026) What Paris, New York, Tokyo, Kyoto, Hong Kong and more add to a hotel room, checked at official sources.
- Hotel Booking Sites Compared Hotels.com, Booking.com, Trip.com, Agoda — what each is genuinely good for.